I understand that their product is an attempt to offer a "lite" or "healthier" version of beer. I kinda get that the commercial is saying it's part of a "healthy" lifestyle (but I won't buy that idea until after I accept Polka Rap as a valid form of music). But what's the deal with the Irish drinking song? Miller Brewing is as American as apple pie, reality TV and obesity caused by excessive imbibing of beer. I think they missed the mark at engaging the audience. Maybe they should have tried the angle of "indulge responsibly"?
misconstrue
verbto fail to understand the true or actual meaning of <claimed that the press had misconstrued her comments>
from http://www.merriam-webster.com/thesaurus/misconstrue
from http://www.merriam-webster.com/thesaurus/misconstrue
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